Hustle and Cashflow is a blog that aims to educate millennials on personal finance. What allows to differ from other personal finance blogs, is how we chose to communicate bersonal finance and money to millennials using humour and relatable language while providing quality information about how to deal with money and sharing stories of their financial struggle
There was a market in the digital world waiting for me to explore it and take advantage of the same. I did my best, backed up with the research I had done on this field and the results were phenomenal. So, here I am, presenting you some of the best digital strategies that you can try out to market your blog and increase your profitability as well. I have tried out these strategies and I can assure you that they will bring about a positive impact on your business if you implement them properly.
Making use of social media
During the initial days of starting my business, I was frustrated because I couldn’t reach out to as many people as I had wanted to. People did appreciate the content and the visual appeal of my blog but I knew that I was missing something very huge. One day, when I was casually accessing my Facebook account, a revelation hit me. I saw several advertisements of various ads on my screen and that’s when I realized the power of social media. I could promote my blog among millions of users within a short time if I used my Facebook presence properly! That’s what I did and my profitability showed a 30% increase within one year!
So, here is my first tip for you. Make use of your social media profiles wisely by linking your blog to your account and promoting it among as many people as you like easily. When somebody posts a comment about your blog, you need to respond immediately. Since social media is highly popular today, using this platform to market your blog is the first digital strategy that you need to follow for improved business profitability. You can take the help of paid Facebook ads to boost the visibility of your business.
Effective Search Engine Optimisation Techniques
Every business niche has a separate list of keywords and when users search for these keywords, Google throws up only those results, in which the websites displayed have content that is rich in the relevant keywords. I deal in baby products and my aim was to appear on the first page of the search results when somebody searched for anything related to baby products on Google when I started out. After a series of trials, I can now proudly say that I have never gone past the first page of results, since then.
All you need to do is to follow the SEO rules with integrity and perfection. Make your content rich with the keywords relevant to your niche and ensure that you post high-quality content on a regular basis. You can also provide links to other relevant sources in your blog for getting more recognition from Google. Apart from texts, use other formats such as videos, pictures, infographics, and audio in your content, to get noticed, and thereby increase your business profitability as well.
Make use of email marketing
Most of the businesses (small and big) don’t make maximum use of email marketing. Though this is a traditional form of digital marketing, it is quite a shame that not everyone understands its full potential till date. You have to first create an attractive campaign to be sent out as emails to your subscribers. Making a list of your existing and new customers is very important before you decide on your marketing campaign. Ensure that your content is of high quality and written in attractive font before you send them out to your contact lists.
The most important part of email marketing is tracking the progress of the campaigns. How many people have clicked on the link that you have sent? How many have subscribed to your blog? How many have converted to customers from subscribers? You have to test the success of your email marketing campaign on these lines so that you understand the one that is most suitable for your business.
Be honest with your story to be heard
People love to read stories. One of the best ways you can get your business to reach out to a wide group of people is to capture your journey in a video format. Talk about how you started off your business, the obstacles you faced and how you overcame them. Tell them about your goal and why it is important for you to make a mark in this competitive field. Share this video across powerful platforms such as LinkedIn. If you can afford to pay media agencies, you can also send your video to them so that they can publish it across famous platforms. If your story is compelling and earnest enough, there are very high chances of it becoming viral in no time. Your business will get instant visibility and the profitability you desire.
Be honest with your story to be heard
People love to read stories. One of the best ways you can get your business to reach out to a wide group of people is to capture your journey in a video format. Talk about how you started off your business, the obstacles you faced and how you overcame them. Tell them about your goal and why it is important for you to make a mark in this competitive field. Share this video across powerful platforms such as LinkedIn. If you can afford to pay media agencies, you can also send your video to them so that they can publish it across famous platforms. If your story is compelling and earnest enough, there are very high chances of it becoming viral in no time. Your business will get instant visibility and the profitability you desire.
Mobile friendly site
More than 50% of the users use their mobiles to search data today. Therefore, if you want to reach out to a wide group of people, you have to make your site mobile-friendly. You have to make it available across all Android and iOS platforms so that people can access your blog easily. All the search engine giants, including Google, evaluate blogs based on their mobile-friendly nature. Therefore, if you want to rank on the first page of search results of Google when users search for the keywords relevant to your niche you have to make your blog compatible with smartphones.
When you have a mobile-friendly blog, it is easy for you to segment your target audiences based on their demography, age, gender and other specifications. This way, you can place location-based advertisements on your mobile sites and reach out to a wide group of people within a very short time.
