Irrespective of whether you own a blog for personal or professional purposes, you have to ensure that it is rich on content. Content is the king in the world of blogging. Importance of high-quality content becomes important especially for business blogs because these have the potential to increase your customers. Developing content that is relevant, keyword-rich, and updated is not an easy joke.
When I started out, I faced a lot of struggle when coming up with content that could drive more traffic to my blog. I knew what I had to present, but I didn’t know how! I learned through various experiments. However, I don’t want you to go through the same. I have collated all my research/experimentations in the following article. These are some of the best tried and tested tips that you can follow to create content that drives traffic to your blog.
Know your keywords and title
This is the first and foremost step that you should follow if you want to create attractive content. Using keywords smartly and in the right density will help your blog get noticed and improve your visibility eventually. This is one of the most ethical ways to get an edge over your competitors as well. Google offers you great tools that will help you identify the relevant keywords for your niche. Google Keyword Planner is one such tool that you can trust. Search for the primary and secondary keywords that are most widely used for your niche and ensure that you incorporate them in the right density in the content that you create.
Now you have to write content that will focus on the primary keywords in the initial paragraphs and the secondary keywords. This will improve the page ranking of your blog to a great extent when people search for information related to your niche. The next important part that you need to focus on is the title of your content. You should make it as catchy as possible so that people are drawn towards your blog. Make use of tools like Google Trends to search for topics that are relevant for your content and get them validated before you use them.
Visual appeal
Nobody has the time and patience to read long and boring essays on your blog, these days. The attention span of users is very limited; therefore, you have to make use of the right strategies so that you can attract them. A good way to do this is to make your blog look as visually appealing as possible. Choose a good design that is in line with the recent trends. Choose diagrams and infographics that are relevant to the content of your blog so that readers can relate to the same. However, you have to remember one point here. You cannot get away with only visual designs and pictures and perfect color combinations. These are only additives that will make your rich content look more presentable and appealing.
Get the structure right
There may be many blogs already on the internet in the same niche that you are creating your blog on. So, the first question in your mind should be, “how do I differentiate my blog from the rest”. You need to invest considerable time and effort in getting answers to this question because the strategies that you devise to make your blog unique will be your USP. When users search for a keyword related to your niche, your blog should appear on the first page of search results on Google and other search engines. This will define the success of your blog.
Refer to other blogs in the same category to know what they have to offer to the users. You should then structure your blog in such a way that you address the problem first, the solution that you have to offer the users, and what benefit would they get by visiting your blog. Make the blog as informative and engaging as possible so that people get to learn something from it. Ensure that you respond to comments soon to show your users that you care for their views. Quick response time and simple but high-quality content are two successful strategies that you can follow to make your blog different from the rest.
Make your content marketable
You have done all the hard work to come up with great content ideas and a structure for the same. Now, you have to put your content in a way that it reaches the target audiences smoothly, without any hassles. You need to analyse your audiences in detail. Know their ages, demography, gender, occupation and other details with the help of indicator tools. This will help you come up with highly relevant data that will attract more traffic to your site. You should make use of various marketing platforms to widen the reach of your blog. For example, you can post videos about your blog on YouTube and Facebook to get the attention of your target audience. Promote the link of your blog on other platforms such as Twitter as well to gain maximum attention. Never rely on a single marketing strategy only.
After about three months of using various marketing strategies, it is very important for you to test their success to know which strategy suits your business the best. Make use of Google Analytics tools to know which strategy (social media marketing, call to action, link-building, or any other strategy) has driven the maximum amount of traffic to your site. You can then start following the one that suits your blog the best.
As a blogger who faced lots of struggles initially, I would like to conclude by telling you that it is very important for you to post highly relevant and updated content on a regular basis on your blog if you want to stay in the minds of your target audiences. Check the validity of the facts that you present in the blog because incorrect facts and wrong information can bring down your reputation significantly.
