As a small business owner, you would want to explore every opportunity that helps you generate revenues. Placing relevant advertisements on your site is one of the best ways to improve your profitability. The key here is to choose ads that are related to the nature of your business and to place them in the right position so that it comes easier for users to click them when they visit your site. As these ads get clicked more and more, you earn a reasonable amount of money.
Google AdSense is a cost-per-click program that helps you in placing your ads properly and depositing the amount with you. This is the most ethical way of earning income for your business, but you have to be patient for the same. Google has several rules and regulations to enroll you in its program. If your content is not good enough or is found stuffed unnecessarily with keywords, Google rejects you right away. It takes a long while to get you re-inducted into the program.
Using Google AdSense for magazines, blogs, websites, videos and other social media platforms
Irrespective of whether you are looking for websites or blogs or magazines or anything else, Google AdSense gives you a lot of options to pick up various advertisements of your choice. You are given the freedom to pick from text, video, audio-visual, flash and audio advertisements, depending on your space and budget.
You can also change the colour and settings of the ads so that they look attractive and catchy on your site. This way, they become more visible than before when they are placed in your site or blog or magazine or the medium that you choose. The best part about using Google AdSense is that you don’t have to follow any set templates. You have the complete freedom to choose your settings and display it the way you like, to get more visibility for your business.
The proper positioning of your ad is a very significant factor that affects your income-earning capacity. When the ads are placed on the header, many users just scroll down by ignoring them and head directly to reading your content. This is why you need to place your ads smartly. The header, footer, side-bar, middle of the content, etc. are few common places that ads are usually placed. Choose your location and analyse how the ad has performed for you monetarily through the Google Analytics tool before you continue with the same strategy.
Yes, Google AdSense is definitely profitable for small businesses, blogs, websites, magazines, podcasters, video creators and more only if the rules are followed properly. Google is very strict with its laws, and if you are found violating the same, you are debarred right away. It is also the most ethical pay-per-click advertising program that you will find today. Therefore, never indulge in unscrupulous activities such as clicking your own ads, buying pay per click space, using content that is stuffed unnecessarily with keywords and the like
The final call to proceed with your account or deactivate your account rests with Google. If you violate the rules of Google Webmaster, your account is deactivated instantly. For this very reason, you should read all the emails from Google thoroughly. More often than not, Google issues you a warning if it notices unethical practices going on in your site. Ensure that you get them corrected immediately before getting a permanent deactivation mail.
Payment limit
Google AdSense starts paying you once you reach or cross the limit of $100. If you haven’t reached that figure in a month, Google keeps accumulating your earnings and starts paying you whenever you reach that mark. Once the first payment is made, you will again have to make $100 or more for Google to pay you the second time. This is what we meant when we explained to you in one of the earlier paragraphs that you have to be patient with Google AdSense to realise its full potential. As a small business, website or blog owner, it shouldn’t hurt you to stay patient and earn the fruits of your labour, should it?
Security
Though you do get to choose the type and nature of ad that should be displayed on your site, at times, due to a pre-run program, you may face certain embarrassing situations, wherein ads of competitors start flashing across your site. At other times, you may also obscene or aggressive ads getting displayed in your ads. These can do a lot of damage to the reputation that you have tried so hard to build. In cases like these, Google AdSense offers you a good security blanket. It gives you the provision to block up to 200URLs from appearing on your site. All you need to do is to take note of these irrelevant ads and set your Google AdSense account in such a way that you block them forever from your site.
Making money with Google AdSense on YouTube
My friend, Jen, endorses a particular cosmetic brand and she does her job as a beauty influencer, wonderfully well. She has already got thousands of followers on Instagram, and very recently, she started making videos on YouTube as well. What surprised me was that she started earning a handsome amount of money every month through Google AdSense on YouTube too! After having a chat with her, here is what I understood about making money on this medium.
- You have to first sign up an agreement with YouTube that you wouldn’t indulge in any fraudulent activities through your videos and enable your account for monetization
- Sign up for an AdSense Account (if you have already tasted success with your website, blog or any social media account, it is a bonus for you to earn quick money on YouTube)
- Monetise your ad options and click on the type of ads that you would want to appear during your video presentations (these may include time-bound short videos, videos that can be skipped after a few seconds, overlay ads, ads that appear at the side of your videos, videos in the middle of your videos, etc.)
- Choose the setting and location of your ads
- Test the performance of your ads by checking their relation to your profitability in the YouTube Analytics Revenue Report
- Proceed with the ad format that has been very successful for you
- You can start getting paid once you reach the payment threshold of $100 every time
Bottom Line
While concluding, I want to stress on two important points here. Firstly, yes, Google AdSense is an amazing and ethical way to get paid. However, it won’t help if you have low-quality content on your blog, website, magazine, videos, etc. Ensure that you have top-notch content and reasonable traffic on your site before you start using Google AdSense for profitability.
Secondly, you need to be very patient when making money with Google AdSense. Unless you have very heavy traffic and you are popular across various social media platforms, you will not get the opportunity to earn quick bucks with AdSense. For example, if you want to make quick money on YouTube, you should have already got a popular Instagram or Facebook page or a high-traffic blog or site. Your popularity will act as a bonus for you to earn quick money through Google AdSense. If you are just starting out, remember, patience pays!
